A relevant invitation
Offer help on the right page, for an advertising tag or after a delay you choose.
Turn interest into a conversation
Offer help at the right moment, keep the source of an enquiry and send meaningful actions to analytics. Customer questions can show you what to improve in your communication.
For your team
Context for the enquiry
Keep available information about the visitor's source, pages and device alongside the question.
A link to analytics
Configure goals for Metrica and GA4 so meaningful actions appear in the reports you already use.
What Tygy can do
Website scenarios
Give visitors a relevant reason to talk
Set conditions on a visual diagram: page, UTM tags, device, known customer or a delay. Show a chat invitation when it is relevant to that visit.
- Offer help on a delivery or pricing page after a set delay.
- Account for available advertising tags and device type.
- Limit how often the scenario starts so an invitation does not repeat on every page change.
The enquiry
Give interest a path into a conversation
An invitation above the widget leaves the visitor a choice. When they reply, the team gets a conversation it can continue with history, ownership and the available customer information.
- Invite visitors to talk without forcing the chat window open.
- Use popups with text, an image, a button, a form or a promo code.
- Route the resulting conversation to the right team through a message-handling scenario.
Source and context
Understand what led to the question
Website enquiries keep available visit details: advertising tags, landing page, referrer and device. The customer profile also provides access to interaction history and page visits.
- Relate the question to the offer and pages the visitor saw.
- Use UTM tags in scenario conditions and when reviewing an enquiry.
- Work with the information actually available: history depends on the widget and captured visit data.
Yandex Metrica and GA4
Send meaningful actions to analytics
Connect an analytics account and choose which scenario action counts as a goal. Tygy uses a saved visitor identifier, ClientID, to connect the event with a visit.
- Configure goals in conversation and website visit scenarios.
- Send the event to connected Metrica or GA4 analytics.
- Use a webhook when your external automation needs the context.
Customer feedback
The next improvement may be in a customer's question
Review conversations to find what people need explained. Turn clear answers into articles and team resources; enabled self-learning also helps identify gaps in AI knowledge.
- Search message text and review questions in their conversation context.
- Clarify product information, terms and delivery explanations in the knowledge base.
- Give your team and AI current materials for the next enquiry.
How it works
From a website page to a useful enquiry
For example, a visitor is reading about delivery. Configure a short scenario that offers help and passes the reply to the team.
Recognise the visit
The widget records the visit; the scenario checks the page and available conditions.
Choose the moment
After a set delay, an invitation offers help with the delivery time.
Start the conversation
The visitor replies and the team receives an enquiry with the available context.
Record the action
A configured goal is sent to connected analytics when a ClientID is available.
An example process. Configure rules, owners and message content to suit your team.
Everyday tools
More context for your decisions
Offers built from blocks
Build a popup from text, an image, a button and a form. Adjust the appearance and block order to suit the message.
Information for the follow-up
Ask for contact details and clarifications so the team can continue a useful conversation with an interested visitor.
Actual conversation volumes
Compare the volume, share and trend of conversations by channel, the share resolved and resolution time.
A coordinated handoff
Once a conversation starts, tags, teams, assignments and internal notes help pass it from marketing to sales or support.
Goals with context
Link scenario events to visits through the saved ClientID to explore enquiries in reports from your connected analytics service.
Data for your own tools
Webhooks pass context to external processes; the public API and MCP on Pro provide access to conversations and reports within granted permissions.
Marketing
Questions and answers
Is this a bulk messaging service?
Tygy currently helps you work with website visitors and individual customer conversations. Bulk messages to a contact database are not part of the current feature set. Website tools include invitations, popups and scenarios.
Can an invitation appear on a specific page only?
Yes. A scenario can check the page URL, add a delay and use other available conditions such as UTM tags or device type. Set how often it starts in the trigger settings.
How does Tygy identify the advertising source?
The widget captures available visit information. For a website enquiry, Tygy records UTM tags, the landing page and referrer. It does not automatically recreate missing data; a messenger conversation alone does not provide website history.
Can we send conversions to Yandex Metrica?
Yes. Connect the analytics account and configure a scenario goal. A saved ClientID is needed to link the event to a visitor. Sending events to a connected GA4 account is also supported.
Does Tygy show return on advertising spend?
Tygy provides conversation statistics and a separate report for linked CRM deals. This is not a full calculation of advertising costs and ROMI. Send meaningful events to your analytics system, where spend and the rest of your campaign data are collected.
Help the visitor take the next step
Start with one invitation on an important page. See which questions arrive and build a useful conversation around them.
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